“Should I be who you want me to be?”

“Should I be who you want me to be?”

That’s the question LeBron James asks in his latest Nike commercial. And no matter whether you’re siding with Cleveland or Miami in the squabbling about LeBron, this 90-second ad is funny, insightful and cuts to the bone.

The ad flashes through several images of James, from his high school days to an empty ballroom at a future Hall of Fame induction to being dressed as an Old West gunslinger named “The Villain.”

All the while, he asks what should he do, who should he listen to. (Even Miami Vice cop Sonny Crockett, aka actor Don Johnson, offers advice.)

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