Check out this awesome three minute long World Cup spot that two-time Academy Award-nominated writer-director Alejandro González Iñárritu directed for Nike. Of course, Iñárritu’s filmography includes Amores Perros, Babel, 21 Grams and the Cannes Film Festival premiere Biutiful.
The spot is titled “Write the Future,” and takes a Run Lola Run approach to the world cup of soccer. The advertisement features soccer legends Cristiano Ronaldo, Wayne Rooney, Landon Donovan, Ronaldinho, Los Angeles Lakers’ star Kobe Bryant, a pingpong-playing Tennis star Roger Federer, actor Gael Garcia Bernal and even Homer Simpson.
It is definitely the most stylized thing I’ve ever seen from Iñárritu, but also features some of the intimate doc-style sometimes-claustrophobic cinematography we’re use to from the filmmaker.
Cannondale, in their continued support of the Bahati Foundation, has collaborated with renowned graffiti and tattoo artist Mike Giant to produce the limited edition Cannondale X Mike Giant Graffiti Bike, available now for bidding via eBay. The Bahati Foundation was founded in 2009 by the 2008 National Pro Criterium Champion and eight-time national champion, Rahasan Bahati and is dedicated to empowering inner-city youth through cycling, education, and music.
The Cannondale X Mike Giant Graffiti Bike features urban-inspired aesthetics provided by Mike Giant, and is a Cannondale SuperSix HI MOD frame/fork, 54cm, with Shimano Di2 drive train, custom Shimano Dura Ace wheels, PRO Vibe carbon bars, stem & set post, Fizik Aliante saddle, and Continental Grand Prix 4000 tires, just like the Bahati Team issue bikes. The bike will be awarded to its new owner on the final day of the AMGEN Tour of California, May 23, 2010. The AMGEN Tour of California is the largest cycling event in America, and is a Tour de France-style cycling road race, presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course from May 16-23.
100% of proceeds from the auction of the Cannondale X Mike Giant Graffiti Bike will go to The Bahati Foundation’s GIVEBACK programs which works to inspire youth through the sport of cycling.